Christina Grimaldi
Senior Product Designer

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Hello — My name is Christina. It’s nice to meet you. I’m an experienced Senior Product Designer with a demonstrated history of working in the retail, insurance, employment and travel sectors.

I started my career as a Visual Designer. I have over five years experience in this sector. However, my curiosity and love for problem solving was too strong. I made the transition to User Experience Design and never looked back.

I have had the pleasure of working for some of Australia’s most successful retailers.

Clients include:
︎ Woolworths Group
︎ Coles
︎ SEEK
︎ Aesop
︎ AKQA (Bunnings)
︎ AIA Insurance
︎ Intrepid Travel
︎ Country Road Group

Everyday I work closely with POs, Developers, UX, UI, internal and external stakeholders to craft the best experience possible for our customers and I love it.

The intersection of design and technology to improve the lives of others truly inspires me.

I am also inspired by helping others and have mentored multiple Junior UX Designers throughout my career. I enjoy teaching and sharing what I know with others because together we rise not alone.

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“I witnessed Christina's amazing work as she led the UX of a leading-edge AI project. It's not often design projects come about where you need to think beyond the bounds of existing design systems and interaction patterns.

I loved Christina's curiosity, seeing the way she structured research, shared thinking and experimented with concepts She'd be an asset to any team - especially designing for AI.”

Monique Alvis, AI Design Lab @ Microsoft

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“I've worked closely with Chrissy for the past 2.5 years at Coles. Chrissy is a phenomenal Senior Product Designer who consistently brings fresh ideas, drawing from competitors and industry best practices to push design standards forward. She fosters out-of-the-box thinking within the team, encouraging innovation and new perspectives in everything we do.

As a Design Researcher, I’ve collaborated with Chrissy on multiple research projects, and her enthusiasm for every step of the research process—whether it's early scoping, facilitation, synthesis, or delivering insightful playbacks—is truly inspiring. Her passion for both design and research shines through.

Chrissy is also simply a fantastic person to work with. She’s collaborative, insightful, knowledgeable, and always open for a chat or a brainstorming session. Any team would be incredibly lucky to have her!”

Marissa Gough, Senior UX Research, Coles Group

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“Christina was exceptional to work with. She demonstrated strong UX/UI skills, combining creativity with a deep understanding of both customer needs and the business challenges at hand.

Her expertise in stakeholder management ensured seamless collaboration, while she consistently applied human-centered design thinking and expertly integrated customer feedback into every aspect of her work.“

Campbell Jones, Project Manger, Coles Group

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“Christina worked in my team at AIA as a UX/UI Designer. Christina has strong UX design skills and is a great problem-solver for digital experiences. I was impressed with her UX research skills and how she handled herself interviewing customers. She also has a strong business acronym along with brand and marketing knowledge. This is a strong asset when designing for digital experiences.

Christina is customer-centric and will advocate for the customer at any opportunity and is not afraid to speak up. In addition to her strong UX skills, Christina is also very organized and will take every opportunity to create processes, organise work output in such a fashion that all team members will benefit from it and she will proactively seek solutions where she finds gaps.

Christina is hardworking, reliable and a strong asset to any team and business that may hire her.”

Jette Aagaard Doherty, Senior Manager Digital Experience & Design, AIA

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“I was lucky enough to work with Chrissy on our team for four months at AIA. In that time Chrissy worked along side me desiging and user testing interfaces for the new AIA Vitality app, which she quickly understood the complexity and breadth of.

She brought fresh ideas and was a strong advocate for the user in all aspects of her work. Chrissy organised and ran end-to-end user testing sessions, writing the scripts, prototyping and synthesised the research, presented to stakeholders and implimented the insights in the designs.

I wouldn't hesitate to have Chrissy on my team again and I hope we work together again in the future.”

Kyle Gillis, Digital User Experience Design Lead, AIA

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“Chrissy is the mentor you've always wanted. Always giving you the time and advice when needed. Chrissy displays strong skills of collaboration and ambition in whatever she does. Working with Chrissy was a pure delight, her willingness to give and receive helpful feedback, dedication and passion for what she does showed in her work and research.

In meetings she would give constructive advice and was really committed to making everyone in her team feel like they had a voice.

Chrissy always put the user first, was a great problem solver and always considered and prioritised stakeholder goals. I hope one day are paths will cross again.“

Emma Stott, Senior Prodcut Designer, Australia Post

CV ︎

I work on the traditional lands of the Gadigal people of the Eora Nation. I pay my respects to Elders both past and present, and recognise and respect their abiding connection to this land, its waterways and community. Gadigal people have nurtured this land for more than 65,000 years and continue to do so today.

About | Christina Grimaldi